Competition between China's e-commerce platforms is becoming more and more intense, with many companies trying to enter the market for a share of the pie. As an emerging social platform, XiaoHongShu has already achieved great success in e-commerce and is now one of the most popular social media platforms in China. In this paper, we applied the Segmentation, Targeting, Positioning (STP) theory to analyze the marketing strategy of XiaoHongShu in the Internet era. Our analysis of this platform is about its strategy for market segmentation. It’s clear that this platform has a great understanding of its special market, i.e. female market. Then we examine this platform's precise scanning to find young women as its target consumer. This platform uses its social media advantage to connect its consumers and uses big data to find everyone's needs and hobbies. Last but not least, this paper analyses the market positioning, that is, the content community of XiaoHongShu.

Volkswagen is a household name in China. VW brought its first car- Santana to the Chinese market in the 1980s. Nowadays, Volkswagen cars are everywhere on the streets of China. The reason why Volkswagen is favored by the 1.4 billion Chinese people is inseparably related to the excellent marketing strategy of the Volkswagen Group. This paper analyzes a series of marketing strategies launched by the Volkswagen Group for the Chinese market and Chinese conditions. Using the 4P model, we analyze the marketing approach of the Volkswagen Group in China in the context of the digital era in terms of product, price, place and promotion. First of all, a wide product line and product portfolio allows customers to get the best value for money and the best price/performance ratio for their willingness to pay. Volkswagen's superior reliability has long been well-established. Moreover, Volkswagen has one of the cheapest post-production maintenance among all competitors. Secondly, the pricing of VW Group products in China is quite competitive, and it is almost difficult to get a car from a European brand other than VW at the same price level. Third, VW Group's distribution network in China is very large. It has dealers nationwide, and Volkswagen dealers can be found in almost all places, even county-level cities. Finally, in today's digital information age, VW Group also firmly grasps the opportunity to actively use internet platforms (e.g., TikTok, Little Red Book) for brand promotion and marketing. VW is also active as a sponsor at many large events in China, further enhancing its brand influence.

Along with the continuous development of the pilot carbon trading market and the construction of a uniform CET market, it is essential to establish a reasonable allocation method for carbon emissions consistent with the development of the CET market in China. The reasonable allocation of carbon allowances is a key means to ensure the efficiency of the carbon emission trading system. China's carbon emission trading market is still in its initial phase, and there are still some problems to be improved in terms of carbon quotas. This paper compares the allocation system of China's carbon emission rights with that of the international carbon emission rights allocation system. It compellingly explores China's carbon emission right allocation system in recent years. Based on the strict baseline requirements, the paper makes innovative proposals to allocate carbon emission allowances based on auction allocation, supplement them with free distribution, and provides reasonable suggestions for developing the trading market of carbon emission rights in China.

Real estate investment trusts (REITs), as a form of security, originated in the United States and are now widely favored by investors in China, Singapore and other regions. In recent years, a number of provinces in China have proposed a number of water infrastructure REITs intention projects, and positive progress has been made. Taking Fullgoal Capital Water Closed Investment Trust (Fullgoal Capital Water Closed REITs) as an example, this paper analyzes the structure of real estate investment trust, the role of each body and the fund management mode of this case, and analyzes the financial situation of the project. The majority of investors can understand the financial and operating status of the Fullgoal Capital Water Closed REITs through this article, and can also better understand the operation mechanism of real estate investment trust through this case.At the end of this paper, some notes and suggestions are provided to investors, hoping to help investors make wise investment decisions according to their own investment objectives and risk tolerance.